What in the world is regenerative rice? If you ask us, it starts with organic. And while veryone else is busy jumping on the bandwagon – we gotta say – we’ve always been riding up front! Great-Grandpa Albert told us, “Leave the land better than you found it.” Now we have a fancypants seal to show we’re doing it. This rice is bonafide Regenerative Organic Certified, which means it’s a force of land-restoring, habitat-preserving, community-building wonder. And if we care this much about how it’s grown, just imagine how much we care about how it tastes.